Meet the designer

Sina Luck . Creative Director

Passionate about using the art of storytelling to elevate designs. Sina creates soulful interiors,
products and multi-sensory brand experiences that build emotional connections.

As Creative Director Sina offers a multi-layered design service – with every element purposefully chosen and honed for each client and project.

Her deep curiosity for beautiful things, combined with an innate ability to soak up all the little details and process these into art or design – made the decision to work as a designer a very conscious and instinctive one.

With over 18 years’ experience in the design industry, Sina has worked for prestigious agencies and design studios in both Zurich and London.

At the age of 21 she set up her own creative agency in Zurich, being in charge of the creative direction for large-scale design projects such as the refresh of the brand “Yooji’s”- the largest Sushi restaurant chain in Switzerland – and creating the branding for the luxurious Parsenn Holiday Resort in Davos.

Having moved to London to study Interior Design, she continued to hone her strong architectural and design sensibility and her personal curiosity for beautiful things. Sina earned a Diploma in Interior Architecture and Design from the prestigious The Interior Design School London, and later became a member of the British Institute of Interior Design.

Sina now calls Cornwall home. The calm waters, winding roads, fishing villages and hidden coves of South West England offer a slower way of life.

The space and natural influences that this beautiful part of the world offers have inspired her to follow her instincts to taking on projects of all scales that are more mindful, soulful, and less hurried. Pairing inspirations from the ever-changing land around her with those gathered from travels and cultures around the world and collaborations with other creatives, makers and artists.

When she’s not in the studio, you’ll find her on long windy walks along the Cornish coast, wandering local markets and galleries and visiting new restaurants and cafes in her favourite cities, tucked up in front of a log burner or with her toes in the sand.

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