The guiding design principles of the studio

As a multidisciplinary studio spanning the world of design in all its forms, our work is guided by a holistic philosophy of connecting values to bring authenticity and meaning to every project.

Our work is…

Multisensory

Humans mostly perceive the world through five senses, each interwoven to form our experiences. While the visual is undeniably powerful and often the first sense to capture our attention with its details and intricacies, the true depth of experience arrives when all our senses are engaged as a collective whole. Design should not merely be something seen, but something felt, heard, smelled and even tasted, felt deeply and ingrained into memory. It is in the interplay of senses that a deeper resonance is found — where touch and texture speak to us as much as colour and form, where sound, light and scent enrich the experience, turning it into something that goes beyond the surface of visual design, reaching into the realm of the memorable, the meaningful, the truly human.

Multi-disciplinary

Our design approach goes beyond traditional boundaries, weaving together all elements into a harmonious whole through our multi-disciplinary skillset. It is through seamless integration that we achieve truly engaging experiences, where every detail contributes to a cohesive whole and every sense is touched by the same considered design intention.

Atmospheric

Atmosphere is an immediate form of physical perception, recognised through the activation of emotional sensibility. We believe in designing atmospheres for embodied experiences that reflect the conversations between internal and external worlds; experimenting with the use and absence of light, the effect of tactility, and the awareness of different needs in different spaces. Spanning digital and physical spaces, atmosphere is a continual play with how we emotionally interact with the world, an exploration into the art of lingering and the way a living, moving, immersive space unfolds in time.

Regenerative nature-human-centered 

At the heart of our design work is a profound engagement with the human experience, deeply intertwined with our relationship to Nature. We project ourselves into and onto a space — nothing exists in isolation — a space is further created by those who use and experience it. When this sensibility is engaged with nature, it opens up wider synergetic possibilities between designers, experiencers, and the landscape a project exists physically or contextually within. We work with a continual desire to enrich connections between people and nature through regenerative design, in a meeting of traditional craft and the freshness of contemporary perspectives and innovation. As a studio, we choose real and living materials which will last and change with age; a story within a story.

Collaborative

We love collaborating with other creatives who approach the world with open minds and a shared vision. True collaboration often brings about unexpected synergies and new possibilities. While some believe only the outcome matters, we see it differently. For us, the process itself is the most important and beautiful part of creation, and we love exploring this in a collaborative way.

Experimental

In parallel with our client projects, we hold exploration and research as a vital component of our creative journey and design process. We resist the confines of a singular perspective on design, favouring instead a fluid and expansive understanding. We regard design thinking not as a rigid framework, but as a dynamic and evolving practice — one that flourishes through depth, boundlessness and creative play. To nurture this, we dedicate a creative day each week to experimentation and reflection (and invite others to join us), reserving time for unbounded play and innovation. Through these deliberate acts of creative exploration, we aim to look outside the conventional boundaries, allowing the essence of design and ideas to emerge in new and playful ways.